The latest findings from GfK MRI’s “Cord Evolution” studies indicate that so-called “Cord Cutters” and “Cord Nevers” have widely different demographics, streaming and programming preferences, as well as differences in their attitudes toward pay-television subscriptions.
Source: Cord-Cutters, ‘Cord-Nevers’ Differ In Viewing, Demographics, Pay TV Subs 04/24/2017