Podcasting, already on a tear before the coronavirus pandemic, exploded in popularity during the lockdown, and is on track to bring in more than $1 billion in revenue this year from advertising in the U.S. for the first time. An estimated 116 million Americans, or 41% of the U.S. population over the age of 12, are now monthly podcast listeners, an 11% increase over 2020, according to Edison Research and Triton Digital.
Source: Apple, Spotify and the New Battle Over Who Wins Podcasting
