Media +Technology Intelligence
As with Apple Pay, an Apple TV the data-sharing arrangement with the networks would not be possible — or at least less likely — if Apple had designs on monetizing those data itself, such as by establishing its own programmatic video ad platform. Once again, Apple is apparently willing to forgo its proprietary access to its user data in the interests of the broader ecosystem and its own strategic position within it. Read More …
The real breakthrough that Meerkat and (presumably) Periscope represent is the ability to push video content out, on demand and serendipitously, to an identifiable, essentially bespoke audience. It’s the inverse of traditional video-on-demand where the demand comes from the receiving end. Meerkat represents sender-side VOD. Read More …
Should the rules survive legal challenge the fun would just be starting for the OTT business. The general conduct standard under which interconnection arrangements will be reviewed expressly exempts “reasonable network management” from liability. But exactly how, whether and when “reasonable network management” shades into “unreasonably disadvantage[ing]” an edge provider are the sort of devilish details that are likely to occupy a lot of FCC bandwidth in the future. Read More …
HBO just can’t quit the bundle. With HBO Now, its new, over-the-top streaming service, the network for the first time is making its content available to stream without a pay-TV subscription. But HBO still hopes to sell it as part of a bundle. The only differences are the the other components of the bundle and Read More …
Nearly a decade after Netflix went over-the-top, at least a full decade after the launch of YouTube, and more than two decades since Bruce Springsteen first sang of having “57 channels and nothin’ on,” the video industry, which we used to call the TV industry, is still wrestling with the problem of content discovery. If anything, the Read More …