Hulu’s Looming Content Crisis Underscores Need for Original Hits

Starting in 2022, NBCUniversal will have the right to cancel most of its content-licensing agreements with Hulu and could decide to bring its programming exclusively to Peacock. Analysts say ViacomCBS (which has launched Paramount Plus) and Fox Corp. (which owns free, ad-supported streamer Tubi) also are likely to claw their programs back from the streamer. Read More …

Joe Rogan, confined to Spotify, is losing influence

Prior to going exclusive, from December 2019 to November 2020, Rogan’s guests could expect to gain around 4,000 Twitter followers in the week after their episode premiered. After he went exclusive, that number declined by half to around 2,000, suggesting a drop in listeners. Source: Joe Rogan, confined to Spotify, is losing influence