Media +Technology Intelligence
In the rollout of its new measurement metric on Tuesday, Netflix’s corporate communications on the subject seemed to emphasize that the company underwent this revamp primarily to satisfy its fan base. But one suspects that subscribers — i.e., ordinary folk — who have occasionally taken to social media to cast aspersions on Netflix’s audience claims are Read More …
The owner of popular media outlets like HBO, CNN and TNT intends to offer its own audience-measurement data next year, with hopes of doing some deals based on its efforts in the 2022 upfront, Andrea Zapata, who oversees data, research and insights for the company’s ad-sales unit, said in an interview. “We are doing this because Read More …
IATSE Local 871 president Crystal Hopkins has resigned from her post due to personal obligations and because she says she “could not in good conscience” lead members amid the ratification of a new contract that has deeply divided membership. Source: IATSE Local 871 President Resigns, Describing Frustration Over Recent Contract Ratification
“Fresh Kills” will have nontraditional financing; the project intends to be the first feature film to be funded and traded by a global group of fan investors. It will be financed by an offering on the Upstream Exchange, which on Thursday announced a $3.5 million IPO. Source: Annabella Sciorra to Star in Crime Drama ‘Fresh Read More …
The Government has signed the EU’s Copyright Directive into law five months after the June 2021 deadline set by the European Commission, saying the move will strengthen the rights of authors, performers and other creators and make Irish copyright law “fit for purpose in a digital age”. Source: Signing of EU copyright directive into Irish law Read More …