Media +Technology Intelligence
Ever since the Wall Street Journal reported earlier this month on Apple’s evolving plans to launch a multichannel subscription streaming video service, much has been made, largely by those already inclined to be suspicious of Comcast’s motives, of the reported absence of Comcast-owned NBC from the talks Apple is said to be holding with the other Read More …
As with Apple Pay, an Apple TV the data-sharing arrangement with the networks would not be possible — or at least less likely — if Apple had designs on monetizing those data itself, such as by establishing its own programmatic video ad platform. Once again, Apple is apparently willing to forgo its proprietary access to its user data in the interests of the broader ecosystem and its own strategic position within it. Read More …