Netflix Is A Ratings Winner
Without even really trying to, Netflix has gotten pretty good at the linear networks’ own game. Read More …
Tag: Advertising
Hulu’s Ad-Free Epics
Hulu will not be competitive at offering SVOD movies if they have ad breaks in them. Read More …
Comcast Antes Up For a Peak At New Media Data
As consumers increasingly cut the cord and drift away from the traditional linear TV ecosystem, NBCU’s data and ad-targeting platform will grow more vital to its hopes of remaining relevant to marketers. Read More …
Big Data’s Big Impact on the Future of Advertising
Technology innovation will make it possible to trim a great deal of waste out of advertising by making it more precise. As advertising becomes more precise, it will become more efficient, which will drive up its ROI. This higher ROI will then lead to more investment in advertising. Yes, spending more, which many are reluctant Read More …
Broadcasters, Cable Companies and MVPDs Unite for Video Advertising Bureau
The group has a new name, a new logo and new members (all the broadcast networks, for the first time), but the same goal as the CAB: providing advertisers with the most current insights about premium, multiscreen TV content. By working together, VAB members hope to provide advertisers a single source for the best research Read More …