Media +Technology Intelligence
When it comes to OTT and advertising, that nascent sector could used some fueling. The sector represents a confusing mishmash of outlets offering small pieces of the puzzle to advertisers, ranging from pay-TV providers to media companies to TV manufacturers to OTT device companies like Roku–which all have some access to TV app ad inventory. ”It’s Read More …
For many onlookers, Verizon’s $4.4 billion acquisition of AOL this week echoed another multibillion dollar deal—AOL’s own $162 billion acquisition of Time Warner more than 15 years ago. That deal famously collapsed before the end of the decade. But Verizon’s move may differ because of one salient fact: there’s a ton of money in the video advertising being increasingly watched on mobile devices. Source: Read More …
Growing acceptance over the past several years of Rentrak’s TV viewing data as at least a complement to Nielsen’s has resulted in tangible benefits for TV stations and media agencies. But challenges remain for the ratings upstart. TV station executives — particularly those in small diary-only markets — say the more detailed and immediate Rentrak Read More …
Could Verizon’s $4.4 billion purchase of AOL spark a summer of acquisitions in the ad-tech space? It depends on whom you ask. Yahoo has reportedly considered making Foursquare a big offer in recent weeks. The Google-purchasing-Twitter chatter has gone on for months and won’t die. Yelp is reportedly entertaining suitors from Yahoo to Google and Read More …
While Verizon clearly hopes its planned OTT video service will drive additional subscription fees it is also meant to provide a platform to further monetize Verizon’s user base through advertising and pay-per-view programming. Read More …