Media +Technology Intelligence
The agreement combines audience data from Cablevision, the primary pay TV provider in New York’s outer boroughs and suburbs, with ESPN viewing habits. Advertisers will be able to see how long ESPN’s audience spends on a particular sport and the time of day they’re most engaged. Source: ESPN, Cablevision In a Game-Changing Data Deal | Read More …
Location signals derived from our mobile devices are the key to bringing traditional media measurement into the digital age. The industry has started to achieve that with in-store measurement, where the power of location has already proven to be an effective barometer for both desktop and mobile campaigns, as demonstrated by Placed, NinthDecimal, Factual and Read More …
AudioStreamTV, formed last year and just starting to roll out, will help TV networks convert millions of uncounted out-of-home viewers in airports, gyms and bars into cash. The New York-based start-up’s app, called Tunity, works by connecting those uncounted viewers to the audio feed of thousands of muted public TVs. Source: New app links television Read More …
Television viewing has plummeted 9 percent so far this season compared with the previous season, according to MoffettNathanson Research. To explain the drop, some industry executives and analysts point to the rapid increase in the amount of time people spend watching Netflix and other streaming alternatives. Netflix viewing accounted for about 43 percent of the Read More …
Ad buyers say they will bring intense pressure on TV pricing in 2015, a sign the industry’s coming upfront marketplace may be one of the most pernicious in recent memory. To be certain, buyers at this time of year have an interest in tamping down the market. They often talk of winning lower rates in Read More …