Media +Technology Intelligence
About half of the 250 most-watched Roku channels, including CBS All Access, already deliver ads, but in selling that inventory publishers have had to extrapolate audience demographics for ad impressions. Now, Roku channel partners will be able to measure audience according to Nielsen’s standard demo breakdowns. Nielsen will collect usage data from Roku devices (stripped Read More …
NBCUniversal, owner of channels including USA, Bravo and E!, along with Time Warner Inc.’s Turner Broadcasting and other media companies are touting new tools that they say close the gap with the online players when it comes to data and analytics. That will be a key feature of their pitches in “upfront” negotiations in coming Read More …
Twitch is a site on which competitions among the world’s top video gamers are streamed live, and millions of users worldwide log on to watch. However, the platform’s reach and pull go beyond offering an outlet for gamers; it’s also been successful in providing an immersive, interactive and relevant service that ultimately drives content engagement. Read More …
A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience across different channels and devices. This week comScore revealed the first installment of data from the multiplatform measurement initiative. The wide-ranging syndicated measurement product aims to capture unduplicated reach for audience Read More …
In a survey conducted by Advertiser Professionals and sponsored by the Interactive Advertising Bureau, marketers and agency executives feel original digital video will become as important as original TV programming within the next three to five years. Accordingly, marketers and agency executives expect to see their digital video ad budgets increase over the next 12 Read More …