Media +Technology Intelligence
What’s actually happening is an evolution: TV viewers are pursuing their favorite content on the best available device. In doing so, viewers extend TV’s reach across today’s full range of video-viewing devices and conduits. Netflix attests that more than half of subscribers’ viewing time is devoted to premium TV content. Add Amazon Prime, Hulu and Read More …
LAS VEGAS–Last week’s National Association of Broadcasters convention here saw multiscreen, over-the-top broadcasting move, physically and figuratively, from a back corner of the Las Vegas Convention Center to front-and-center of the discussion. “Broadcasting obviously does not exist in isolation, but as a vital piece of the dynamic and ever-changing media and entertainment landscape,” NAB president Read More …
The biggest players like Spotify, iHeartMedia and Pandora are developing technology to serve ads to listeners, and they all see value in targeting based on musical tastes. A fan tuned to a rock station fits one profile for iHeartMedia. A subscriber playing a workout mix gives Spotify a consumer to sell to real-time marketers. via Read More …
Through its first-party data and its March 2014 acquisition of music analytics service The Echo Nest, Spotify has been digging into the 1.5 billion playlists the company and its more than 60 million active users have created. The goal: to infer the context in which people are listening to the playlists, like whether they’re working Read More …
n a 2014 advertising cost analysis for TV and Internet, SQAD found that the average CPM for an online, in-stream video ad in 2014 was $24.20, about 60% more expensive than the average 18-49 CPM for cable TV, which came in at $15.11. via Online video ads outstrip network TV costs | Online Video | Read More …