A Measure of Success: Frank Ocean, Netflix and the Value of Data
Exclusives are charting a new era in how the music business defines a hit Read More …
Tag: data
Comcast Antes Up For a Peak At New Media Data
As consumers increasingly cut the cord and drift away from the traditional linear TV ecosystem, NBCU’s data and ad-targeting platform will grow more vital to its hopes of remaining relevant to marketers. Read More …
From Apple Pay to Apple TV, Leveraging a Lack of Knowledge
As with Apple Pay, an Apple TV the data-sharing arrangement with the networks would not be possible — or at least less likely — if Apple had designs on monetizing those data itself, such as by establishing its own programmatic video ad platform. Once again, Apple is apparently willing to forgo its proprietary access to its user data in the interests of the broader ecosystem and its own strategic position within it. Read More …