From Apple Pay to Apple TV, Leveraging a Lack of Knowledge
As with Apple Pay, an Apple TV the data-sharing arrangement with the networks would not be possible — or at least less likely — if Apple had designs on monetizing those data itself, such as by establishing its own programmatic video ad platform. Once again, Apple is apparently willing to forgo its proprietary access to its user data in the interests of the broader ecosystem and its own strategic position within it. Read More …