Hollywood’s Summer of Discontent
Franchises aren’t simply a played-out genre that can be mothballed for a while Read More …
Tag: movies
Paramount Needs A Strategy, Not a Strategic Investor
For the better part of a decade, Paramount, under Viacom, has shown a lack of strategic imagination. Read More …
The Fault In Our Stars: Lessons From The 2015 Box Office
Movie studios and record labels can no longer rely on inertia as a marketing strategy. Read More …