Paramount Needs A Strategy, Not a Strategic Investor
For the better part of a decade, Paramount, under Viacom, has shown a lack of strategic imagination. Read More …
Tag: OTT
What’s In A Network Name? Linear TV Brands Still Looking for Traction Online
Cord-cutting and OTT may be sapping networks of brand equity as well as viewers Read More …
What Broadcasters Are Talking About When They Talk About Netflix ‘Ratings’
Getting rid of the current financial model to operate more like Netflix will be difficult for the networks. Read More …
At CES, OTT Stacks Up
Streaming services providers look to offer OTT in a box. Read More …
The Future of TV: Platform or Service?
The stakes are high for media companies, but at least the choices are becoming clearer. Read More …