More Than One if Five Broadband Households Have No Pay-TV Service, Study Finds
As with other studies, the biggest factor driving the cord-nils out of the traditional pay-TV fold is cost Read More …
Tag: pay-TV
Plenty of Bundles, Not Much Joy in Linear OTT
Any consumer marketer will tell you that segmentation is critical to maximizing revenue Read More …
Disney’s Split UI Personality
It’s hard to square Disney’s enthusiasm for innovative UIs with its resistance to unlocking the box. Read More …
What UI Voodoo Will Hulu Do In Linear Debut?
As owners of Hulu, Fox, Disney and NBCU will have direct exposure to consumer navigation preferences Read More …
The Box And The Bundle
At bottom, the fight over the FCC’s set-top box proposal is an argument about the bundle. Read More …