Plenty of Bundles, Not Much Joy in Linear OTT
Any consumer marketer will tell you that segmentation is critical to maximizing revenue Read More …
Tag: Sling TV
AT&T Prepares To Flex Its OTT Muscles
Pressure is building on the networks to show more flexibility in carriage negotiations. Read More …
Different OTT strokes for different folks
We’re just at the dawn of the virtual MVPD era and we’re already seeing signs of more market segmentation and product differentiation than with the current, facilities-based service provider model. On the heels of Dish’s breakthrough launch this week of its Sling TV service, Sony has begun to pull the curtain back a bit on Read More …
Sling TV highlights Dish’s challenge
LAS VEGAS– At their press conference here during CES, Dish executives made sure everyone got the message about their low, low prices for the new Sling Television linear OTT service. “The price will be substantially — and I mean substantially — below” traditional pay-TV offerings, Dish president Joe Clayton trumpeted. For just $20 a month Read More …