Media +Technology Intelligence
For generations, a sport’s popularity has revolved around television rights and access. However, with the growth of connective media, the television-centered paradigm is shifting fandom and viewership into the digital space, which means fans are able to control how they engage with events, organizations, and personnel in real time. via Connective Media Turns Sports Into Read More …
TV subscribers re-distributing live sports can be identified and their original video source can be stopped or degraded. NexGuard makes its live detection service available to web monitoring service providers or directly to premium sports channel operators for in-house monitoring. The NexGuard Live Detection services are available immediately for SD and HD and are future-proofed Read More …
The deals will give Verizon access to some full college games, including “dozens of live major college games” from CBS Sports. But for the most part, the deals that Verizon is striking are more about highlights and recaps. via Verizon signs college sports deals for its upcoming internet TV service | The Verge.
Forget bus ads or radio spots. Two big video game publishers are using Snapchat and Twitch today to hype new, officially unannounced titles. via Viral Marketing for Video Games on Snapchat and Twitch | Re/code.