Media +Technology Intelligence
Speaking during his company’s quarterly earnings conference call, Cook said that he sees “major, major changes in media” coming on the horizon. And speaking to Wall Street analysts, he admitted that his company could play a part in those changes. Cook’s comments were made in the context of the newly launched HBO Now service, an Read More …
A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience across different channels and devices. This week comScore revealed the first installment of data from the multiplatform measurement initiative. The wide-ranging syndicated measurement product aims to capture unduplicated reach for audience Read More …
Sports fans will be able to watch some of their favorite teams and more as CBS Sports Network joins the Sports Channel Pack on the FiOS Custom TV lineup starting May 1. FiOS Custom TV offers customers more freedom and flexibility to choose the perfect TV plan for their home or small business, with content Read More …
ESPN filed its suit Monday in New York Supreme Court. In a statement, the sports network said it is “at the forefront of embracing innovative ways to deliver high-quality content and value to consumers on multiple platforms, but that must be done in compliance with our agreements. We simply ask that Verizon abide by the Read More …
What’s actually happening is an evolution: TV viewers are pursuing their favorite content on the best available device. In doing so, viewers extend TV’s reach across today’s full range of video-viewing devices and conduits. Netflix attests that more than half of subscribers’ viewing time is devoted to premium TV content. Add Amazon Prime, Hulu and Read More …