When the Buffalo Bills-Jacksonville Jaguars game from London is streamed free globally by Yahoo on Sunday morning, the commercial breaks will be filled with ads from a roster of familiar companies like Microsoft, Citi and American Express. Yahoo announced Thursday that more than 30 advertisers would present spots during the game and that the webcast was sold out.
Source: Yahoo Sells Out Ad Space for Live-Stream of N.F.L. Game – The New York Times