Imagine buys RGB Networks, adding dynamic ad insertion to OTT, TV Everywhere offerings

The DAI market segment is a barely-tapped opportunity at this point. Even though DAI is one possible way for pay-TV providers to better monetize their multiscreen assets, dynamic ads make up a very small percentage of video advertising inventory.

via Imagine buys RGB Networks, adding dynamic ad insertion to OTT, TV Everywhere offerings – FierceOnlineVideo.