Live Sports Will Be Bigger Business on the Web, Peter Chernin Says

“I’m not sure what the timeline is,” Chernin said in an interview with Peter Kafka at the Code/Media conference at the Ritz-Carlton, Laguna Niguel, Calif., on Wednesday, “but there’s clearly more money to be made online.”

How? The combination of the potential for online sports subscriptions coupled with characteristics such as the global nature of the Web and “almost zero distribution friction” gives Chernin hope that online sports deals are a matter of when, not if.

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