The two biggest challenges networks face are changing audience behaviors and an advertising industry shift toward more data. This combination puts Viacom in the position of having to react to the changing times in near-real-time if they want to be relevant in 10 years. And a-changing they are! Viacom is pushing ahead in so many ways, trying new technologies, looking for what’s working (and what’s not). In a way they appear to be trying to avoid the classic Innovator’s Dilemma conundrum.
via Viacom, the TV Industry’s Canary in a Coal Mine | LIVEdigitally.