A major factor driving Internet-video consumption among millennials, per the study: 62% of survey respondents said digital content makes them “feel good” about themselves vs. 40% reported for TV. According to the survey, 67% of millennials said digital delivers content they can relate to vs. 41% for TV, and 66% said they turn to digital content to relax vs. 47% for TV.
via Millennials Find YouTube Content More Entertaining, Relatable Than TV: Study | Variety.