In this case, the NFL hasn’t even figured out who it will sell the game rights to, which is one big flag that this is more of a trial than a strategy. Another is that the game will be about as low-stakes as a regular season NFL game can get: Jaguars vs. Bills — two teams with relatively small national fan bases — live from London, which means that it will air at 9:30 am in New York, and before breakfast time in much of the country.
via NFL Will Stream Jaguars-Bills Game on the Web, but Will Focus on TV | Re/code.