Live Events are the Holy Grail

The broadcast industry has transformed beyond recognition in recent years. The most forward-thinking companies, from traditional broadcasters to aggressive new players, have embraced digital technologies while setting aside old business and delivery models in their quest to deliver an engaging multi-channel customer experience.

As the battle to win the loyalty of the digital consumer heats up, this year’s NAB in Las Vegas will be the setting for a number of debates around the best ways to understand and attract audiences, monetise viewing and drive new revenue streams.

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