The cutters and the cord-nevers (linear TV’s lost generation) are not the centers of influence in accelerating audience fragmentation. It’s the cord-bundlers — the households stitching together a host of subscription VOD services (like iTunes, Netflix or Hulu), in addition to their cable subscriptions — that are proving the most disruptive. The ever-expanding number of devices powering the delivery of this content only serves to increase the relative value of OTT services versus linear TV, with a majority of Americans now preferring streaming content to live TV, according to Deloitte’s latest Digital Democracy Survey.
Source: Cord-Bundlers Are the True Disruptors | Multichannel