Last year, the Australian cable company MCN announced plans to start selling TV ad space from dozens of top networks through AOL ‘sAOL +0.08% “programmatic” ad software. Now, a month after kicking off that initiative, MCN says it is generating 1% of its ad revenue via AOL’s programmatic platform, and expects that number to reach 5% by the end of the year.
Source: AOL Says Its Programmatic Ad Platform Is Shaking Up Australian TV Market – CMO Today – WSJ