The Real Winner of the NBA Finals: Online Streaming

The defining moment of Thursday night’s Game 4 of the NBA Finals came in the second quarter, when Cleveland Cavaliers star Lebron James tumbled into a row of cameras and cut the back of his head. The Cavs and their star player never looked the same afterward. A record number of viewers watched that moment online. Game 4 generated 744,500 unique viewers on WatchESPN, ESPN’S livestreaming service. That’s a 128 percent increase from Game 4 last year. Those figures represent another step in the “cord-cutting” movement: people getting away from their paid television providers by watching shows — and now increasingly sports — over the Web.

Source: The real winner of the NBA Finals: online streaming – The Washington Post