Early metrics provided by CMT indicate the Meerkat stream contributed to the overall social engagement of fans in the show, with 18,000 people tuning in via the Meerkat app, Twitter or Facebook, and messaging each other over various social-media platforms. The show ranked as the top social telecast of the night, and the second most popular social non-sports show for the entire week, with #CMTawards trending worldwide on Twitter from the start of the live telecast and throughout, according to a CMT rep.
Source: Meerkat scores hit with CMT partnership » StreamDaily