Cutting Through the Fog of TV’s Upfront 

The general trends of the TV market are clear. You can tell from everyone’s body language that this year was likely at least as bad as last year’s. And there were once again signs that underneath the standard volume-price negotiations are tectonic shifts in the very nature of ad-buying – when marketers want to buy, which media they favor, and what kind of flexibility they can get in deals.

Source: Cutting Through the Fog of TV’s Upfront – CMO Today – WSJ