The company has teamed with Oracle’s data management platform (DMP) and Facebook’s LiveRail, a video ad exchange, to support its programmatic efforts. Using Oracle’s DMP, Hulu will combine first- and third-party data to create audience segments which marketers will then be able to target via a private marketplace Hulu is creating with LiveRail, per a release.
Source: Hulu To Begin Selling Ads Via Programmatic 08/26/2015