Netflix Viewership Finally Gets a Yardstick 

In recent months, measurement specialist Nielsen has been scaling up a program to track viewing on Netflix and other online services like Inc.’s Prime Instant Video and Hulu. Nielsen said it is now tracking nearly 1,000 shows. Most major TV studios are receiving detailed readouts on how their own programming is performing, including the total viewers for any episode and basic demographics such as age and gender, Nielsen said.

Source: Netflix Viewership Finally Gets a Yardstick – WSJ