Despite its roots in traditional TV, Sling doesn’t tiptoe around the problems plaguing the sector. In its first national campaign, which debuted in July, Sling urged consumers to “Take Back TV” with commercials berating the industry for long-standing problems such as poor customer service, long-term contracts and hidden fees.
Source: Sling TV CMO Glenn Eisen Carefully Courts Cord Cutters | Media – Advertising Age