The embattled company announced a deal with CBS that will bolster its digital audience measurement: Now, when Nielsen calculates CBS’s TV ratings, it can include livestream data from the network’s All Access subscription video-on-demand service—available in more than 95 local markets. Data from iOS and Android devices, along with desktop and laptop computers, will be factored into the network’s C3, C7 and average quarter-hour ratings.
Source: Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership | Adweek