It’s nice — and essential — that Siri can find me stuff I’ve asked for. But if she can’t tell me I’m more likely to like “Project Greenlight” than “Transformers 4,” then what’s the difference between The Future of TV and Good Old Dumb TV, where NBC hoped you’d watch “The Single Guy” because they ran it after “Friends?” Here’s an alternate scenario: Apple TV becomes popular, which means Apple starts building up a big database of stuff I’ve asked Siri to find for me. Then Siri gets really smart (not a foregone conclusion) and can start suggesting stuff for me based on what I’ve asked for in the past.
Source: Siri, Apple TV and the Future of Discovery | Re/code