ComScore Digs At Nielsen: Extending Old Approaches To The Cross-Screen World Is ‘A Recipe For Slow-Motion Disaster’

ComScore is keeping busy. The online measurement firm announced Thursday that it’ll be entering into a strategic global partnership with Spotify, selling its enterprise digital analytics business to Adobe and launching a new “total home” opt-in panel to measure connected devices in the household, including show-level viewing across Netflix, Roku, Apple TV and Chromecast.

Source: ComScore Digs At Nielsen: Extending Old Approaches To The Cross-Screen World Is ‘A Recipe For Slow-Motion Disaster’ | AdExchanger