Consider it an act of war with the studios. When Netflix spent a combined $12 million for worldwide SVOD rights to two of this year’s hottest Sundance films — nearly $7 million for Paul Rudd’s The Fundamentals of Caring and $5 million for Ellen Page’s Tallulah — it set the tone for the festival (and dazed traditional buyers) before it even started.
Source: Sundance: How Netflix Is Spending Huge and Annoying Studios – Hollywood Reporter