A new report from Pivotal Research Group finds that cord shaving is having a notable impact on cable networks’ household penetration, which posted a decline of 2.4 percent during the most recent Nielsen measurement period. “We view the data as illustrative of a broader trend of ‘cord-shaving’ and subscriber interest in increasingly skinny bundles, which is a more significant threat to cable network owners than the less pronounced reality of ‘cord-cutting,’” writes Brian Wieser, senior research analyst at Pivotal.
Source: The big new worry: Cord shaving – Media Life Magazine