There is a growing chasm between people who watch broadcast TV and those who watch streaming shows. Consider that in 2015, Netflix subscribers watched CBS shows 42 percent less than non-subscribers. That means nearly half of Netflix subscribers have just stopped watching CBS. Netflix subscribers also watched Fox 35 percent less, ABC 32 percent less, and NBC 27 percent less. These numbers come from a new report released by Michael Nathanson of research firm MoffettNathanson. Nathanson is tracking shifts in TV viewership over time, and he estimates that 2015 saw a 3 percent drop in TV viewing. This is part of an overall trend that saw a precipitous decline in TV viewership in 2014, combined with a corresponding rise in subscriptions to streaming services.
Source: Study: Netflix is a major reason people don’t watch network TV | Ars Technica