To lure new customers, Showtime is spending more on programming and mixing up its release schedule. Rather than debut two or three shows at the same time, as has been common practice, Showtime is spreading out premieres so consumers always have a new reason to subscribe — and existing customers have a reason to stick around. TV fans can get Showtime via Amazon and Hulu, which sell the streaming service alongside their own. HBO, which began selling over the Internet before Showtime, hasn’t made similar deals.
Source: The Home of ‘Homeland’ Takes Battle With HBO Overseas and Online – Bloomberg Business