Nielsen promises to give clients a look next month at usage metrics for connected-TV devices — including Roku and Apple TV set-tops — segmented by individual brand and device type.All viewing of Nielsen-measured TV content on over-the-top devices is already included in the company’s C3 and C7 television ratings. With the new data, TV networks will now be able to get a more detailed view into that usage on specific OTT devices.
Source: Nielsen to Break Out Metrics for Apple TV, Roku, Other Connected-TV Devices | Variety