The partnership will offer “premium, safe environments” for advertisers, according to Linda Yaccarino, NBCUniversal’s chairman of advertising sales and client partnerships, across Vox Media’s eight properties and NBCUniversal’s digital properties. The companies said that represents a combined audience of more than 150 million people, according to ComScore data.
Source: NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising | Adweek