YouTube’s Quest for TV Advertising Dollars – WSJ

Cord-cutting is on the rise, ratings for many networks are in decline, Web video consumption is surging and there’s a new crop of stars on digital media. Surely, marketers are chasing this migration of mostly young viewers by diverting huge chunks of their television advertising budgets to digital video. But, for the most part, that’s not happening.

Source: YouTube’s Quest for TV Advertising Dollars – WSJ