Hearst’s Facebook streams will be spread across its proprietary publications. Esquire, for example, will host a hybrid game show/interview series called Who’s That Guy?, which will examine the fashion and style of notable men while also sitting down with them. Cosmopolitan, for its own part, will distribute Facebook Live content related to Magic Mike Live, an upcoming stage show inspired by the Channing Tatum film Magic Mike. Tatum himself showed up at Hearst’s NewFronts presentation, where the corporation pitched its upcoming programs on Facebook and elsewhere.
Source: Hearst Plans To Do 200 Facebook Live Broadcasts Per Month Across Its Properties – Tubefilter