Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted to reach younger consumers flocking away from TV. But as MCNs have evolved into full-fledged content creators, Fullscreen kicked off its second NewFronts presentation today in New York by touting its rise from business-facing management firm to global media company.
Source: Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years | Adweek