INTX 2016: AT&T Strives for ‘Digital Bundle’ 

AT&T Entertainment Group CEO John Stankey said recent moves to acquire digital content and technology are part of an overall plan to meld long-form, short-form, mobile and premium content into a new category, a so-called digital bundle that could help draw consumers who have been reluctant to participate in pay TV into the fold.

Source: INTX 2016: AT&T Strives for ‘Digital Bundle’ | Multichannel