Apple Music has a churn rate of 6.4% per month, according to a new study by analysts Cowen. That’s three times the churn rate of Spotify in the same sampling. This is very bad news for Apple, as its music service with 15 million paid subscribers is fighting to catch up to Spotify’s 30 million paid.
Source: BIG Trouble Ahead For #Apple: Users Leave Apple Music 3X Faster Than They Do Spotify – hypebot