Layer3, which recently migrated beyond its Texas-based testing markets and launched in Chicago over Labor Day weekend, is approaching entry into the pay-TV business by emphasizing improved customer service and experience. It’s user interface, for example, is designed around search and discoverability. There’s a focus on providing HD channels, and 4K programming will soon be added. And its service technicians drive around in BMW i3s.
Source: Layer3 TV targeting premium market, calls itself ‘concierge cable’ | FierceCable