Vertical Mass: Where the entertainment industry goes to store and sell user data 

Stream music? Go to concerts? Like a popular band on Facebook?There’s a good chance information about you is available for sale to advertisers and other businesses on Vertical Mass. The nearly 3-year-old West Hollywood start-up provides user data storage and analysis software for companies in music, sports, video games and Hollywood.

Source: Vertical Mass: Where the entertainment industry goes to store and sell user data – LA Times